Can people trust your pricing?

Let’s suppose you were a builder and a potential client says, I’d like you to build me a structure out of this particular material that’s this size with this kind of a roof, one door, and four windows. How much would that cost? You go back to the office, look up prices for materials, figure […]

3-Steve Jobs

In most people’s vocabulary, “design” means veneer. It is interior decorating. It’s the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. Steve […]

thinking about [profitable] book design & production

It’s been almost a year since I introduced this blog with my first post What is Book Thinking to orient readers to this site. Here’s what I wrote: … I plan to share what I have learned about how to think about a book project, organize its content [particularly images], design and produce it—and make […]

speaking of e-books

With the recent release of the iPad and the latest iPhone, there’s been a lot of buzz lately about e-books. Here I offer up some thoughts on the subject. You do realize, don’t you, that the “book” part of “e-book” is a metaphor? It’s used to describe a way of presenting text through electronic devices. […]

project rhythms

I’m in the initial design stage of one project and in the final review/revision cycle of another so I’ve been thinking about project rhythms a lot lately. Here’s what it sounds like in my head: The beginning of a project needs a generous amount of calendar time at the beginning. If you’ve estimated 8 hours […]

writing effective tasks and milestones

Warning: today’s post is a wee bit geeky, but if you do as I suggest, it will make your project management life so much better. [Like cod liver oil in orange juice – tastes yukky but good for you. At least that’s what my mother used to tell me.] Last week I did a teleclass […]

a brief history of book printing and binding

The other night in my Print Production Workflow teleclass, some questions came up about terminology and how, exactly, the physical book got put together. Youtube is an invaluable source to help us visualize a process. Here is a curated overview of book printing, from letterpress, the same process that produced the Gutenberg Bible, to the […]

scanning tips

With good quality scanners available for a few hundred dollars and services advertising pennies per scan, it seems like this is a commodity service. But to get from a faded photograph to a handsome photo printed in a book involves both aesthetic judgment and technical expertise. Here are some tips for making your scanning process […]

bringing order to digital photo collections

In the 170+ years since Louis Daguerre announced the invention of the daguerreotype process for fixing an image on a silver plate, people around the world have developed a workable system of storing their photographic prints and developed film. That system might involve placing the photos in an album or tossing them in a drawer, […]

the digital shoebox: how to organize, find, and share your photos